The F&I managers find it incredibly difficult to educate the fresh recruits and equip the older staff members with the right knowledge thus motivating them to increase sales and provide the right services as needed. The dealerships have to take the initiative to train their personnel including the F&I managers by asking them to undergo the requisite F&I training as soon as possible.
The primary purpose of all automotive dealerships is to equip the dealers as well as the F&I manager with the required skills to increase sales and profitability of the dealership without compromising the ethics or violating the standards of the industry. However, the staff of a Powersports dealership needs to understand the customer’s psyche and strive to satisfy the needs of the customer perfectly. The process may be more or less similar to that of the other automotive dealerships but this is a specialty one that caters to a niche section and needs to be doubly careful.
What does the student learn during F & I training?
Well, the students are happy to take the training that has people from all across the region participating. Moreover, the lessons are provided by highly esteemed industry experts who try to educate the students in every aspect of the process. Sure, the main objective of the F&I Department is to enhance the sales figures and sell the right insurance but many areas need to be refined to achieve the goals too. Some of the specialized training obtained by powersports F&I staff and managers are sure to include the following:
- Recreational Vehicles– The customers frequenting such dealerships are interested in off-the-road or recreational vehicles which are not a necessity but often purchased for leisure time driving and sporting needs. The focus of the dealership thus shifts to the niche customer with the dealers having to concentrate on their specific needs to ensure a sale.
- Community– The powersports dealerships develop a strong bond with the community and succeed in creating a special bond among the powersports enthusiasts. The training goes a long way in helping the manager and dealers ignite their passion and improve the revenue of the dealerships simultaneously.
- Adaptation to New Trends– Advanced technology has entered the automotive industry with a vengeance and succeeded in streamlining the process considerably. The training helps the old timers and the new entrants to learn the right way of using technology thus achieving customer satisfaction and increasing the dealership’s profits simultaneously.
- Additions– Selling a powersports vehicle is not the only goal of the F&I workers and manager. Instead, taking the training helped them to advise the customers on the efficacy and advantage of buying certain accessory services such as GAP insurance, Total Loss Protection, Tire and Wheel Protection, Lifetime Battery Replacement, and Dealership Maintenance Program.
Going through the F&I training by attending the events on specified dates is a morale-boosting experience for all concerned. Furthermore, it enables dealership employees from all levels to interact together with industry experts. Clarifying doubts and networking with others in the same profession is an extra bonus as well.
