A logo can take the form of just about infinite variety of personalities and shapes, starting from literal to symbolic, and word-driven to image-driven. All of them feature a combination of images and typographies, and each of the logo types can give a distinctive feel and look to a brand. As the logo is one of the very first things people notice in a brand, it is important to get it right. One of the best ways to understand how to design the perfect logo for a brand would be to explore online resources, such as the blog recently published by Ram V Chary. He is a leading graphic designer and photographer.
There is way more to a logo design than just a picture and some fancy fonts. In many ways, a logo acts as a visual identifier of a brand. Potential customers should ideally be able to identify a brand and what it does just by seeing its logo.
- Wordmark/Logotype Logo Design: These are pretty uniquely styled logotypes that spell out the brand or company name. Quite commonly, custom fonts are created particularly for companies to use across their diverse marketing and branding collateral.
- Letter mark/Monogram Logo Design: Letter marks are exclusively typographic, and use a symbol that represents the brand through the use of the first letter of the company or its initial. A lot of brands opt for this logo design as their initials can illustrate the company more conveniently than its full name. This especially happens when the brand name is too big, hard to pronounce or is not distinctive enough.
- Symbol / icon or brandmark logo design: Such a logo basically represents the company in a simple yet bold manner. In the majority of the situations, the image used is abstract and stylized to create visual interest. A lot of companies using this type of logo design have a simple main logo, but also create additional alternatives of it to appear a bit flashier. The human mind can remember a simple form much easier than a complex one. As a result, it is best to use a simple icon or symbol for building a large business.
- Emblem Logo Design: This type of logo encases the company name within the design, and is a popular choice of logo among prominent companies due to its versatility and unique appearance. The traditional look of the emblem often helps in building trust among the target audience of a brand.
Logo design can elevate a brand and make them stand out. Smartly designed logos sticks in the mind of the target audience, and help create trust and value. To gain better insight into how to design perfect logos, people can always visit the newly published blog by Ram V Chary. A good logo would be able to stand the test of time, and can make a brand truly iconic.